Fuji Xerox - A Successful Joint Venture*
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Details
Mini Case Code : CLIM007
Publication date : 2005
Subject : International Marketing
Industry : Capital Equipment
Length : 04 Pages
Price : Rs. 100
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Key words:
Fuji Xerox Co. Ltd. (Fuji Xerox), Fuji Photo Film Co., Ltd. and Rank Xerox Ltd., Xerox Limited, Xerox Corporation (Xerox), The Haloid Company, Battelle Development Corp., Battelle Memorial Institute, xerography, Rank Organisation plc., Haloid Xerox Inc., joint venture, subsidiary, affiliates, photocopier, copy machines, color printers, fax machines, scanners, consulting, outsourcing, Canon, Ricoh, Minolta, Kodak, IBM, monochrome, recycling, knowledge management, corporate citizenship
Note
* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US
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Abstract:
The caselet discusses the successful joint venture between Fuji Photo Film Ltd. and Xerox Corporation operating in Japan. It elaborates on how the two companies worked together and how owing to this, Xerox was able to withstand competition in Japan It focuses on joint ventures as an entry strategy to survive in foreign markets.
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Issues: |
In October 1997, Rank Xerox Ltd. was renamed Xerox Limited...
Questions for Discussion:
1. What were the factors that were responsible for the success of the joint venture the Fuji Xerox Company?
2. The joint venture Fuji Xerox helped Xerox Corporation from losing out to competitors, and to come out of the crisis it was facing before the alliance. Comment.
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